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Essay About Sustainable Tourism Certification

Certification for Sustainable Tourism (CST)
Description/achievement of initiative
The Certification for Sustainable Tourism (CST), is one of the first systems, if not the first, to achieve the integration of the principle elements of sustainable tourism, analyzing good management practices, the environmental and social impacts of services, as well as the client's perception of image and the congruence between the service offered and the product's promotion. In its four years of operation in Costa Rica, CST has been able to objectively measure sustainability of operating businesses, improve business environmental and social practices, and motivate businesses to improve practices and clients to choose sustainable tourist businesses. The main objective of this proposal is to transfer CST and make it fully applicable in other countries, in such a way that these countries can share a common foundation for promoting sustainability in tourism. This will achieve a number of goals: economies of scale, greater market recognition of the standard, increasing consumer awareness, and substantial improvement in the environmental and social impacts of tourism. The widespread implementation of CST will produce direct individual benefits to businesses (reduced costs, increased occupancy, and better image) while offering substantial environmental and social guarantees to the local population. At a regional level, it serves as a unifier and a common basis for the promotion of sustainable tourism.
Implementation methodologies
Arrangements for Capacity-Building and Technology Transfer
Coordination mechanisms/governance structure
Government of Costa Rica - Costa Rican Tourist Board (ICT)
Government of Belize - Belize Tourist Board
Government of Costa Rica - Ministry of the Environment and Energy
Government of El Salvador - Salvador Tourist Corporation
Government of Guatemala - Guatemala Tourist Board
Government of Honduras - Honduras Tourist Board
Government of Nicaragua - Nicaragua Tourist Board
Government of Panama - Panaman Tourist Board
Government of Spain
Government of United States of America - US Agency for International Development (US-AID)

Major Groups:
Earth Council (Costa Rica)
Internat. Union for Conservation of Nature (IUCN) (Costa Rica)
National Chamber of Tourism (CANATUR) (Costa Rica)

UN System: Other intergovernmental organizations:
Central American Integration System (SICA) (El Salvador)
Inter-American Development Bank (IDB) (United States of America)

Lat Am Center for Competitivity & Sust Devt CLADS (Costa Rica)
National Institute of Biodiversity (INBio) (Costa Rica)
University of Costa Rica (Costa Rica)


At Positive Impact we want to tell the story of the power of events, highlighting the role of the events within this campaign.  Everyone in the industry is invited to be part of this initiative and opportunities for action include: 

· Sharing examples of sustainability best practice on #CSRshareDay next 21st April to reach the goal of 2 million examples of event sustainability.

· Contributing to the creation of bite sized education so over 20,000 event professionals receive education on key issues from the sustainable development goals to choosing a sustainable destination.

· Becoming one of over 1000 ambassadors championing sustainability in your local market.

If you'd like to get involved throughout 2017, check out our calendar of events and social media channels to follow, here!

Positive Impact exists to create a sustainable event industry,  our goals for the International Year of Sustainable Tourism for Development are ambitious and will only be achieved with the support of partners around the world. Over the next 12 months we will be collaborating with our supporters and sponsors to capture stories, educate and inspire. We look forward to telling the story of the power of events from the destination that offers beach clean-up team building activities to their business delegates, to the venues that donate their food waste from their sporting events, to the event organisers who choose their suppliers based on their innovative approach to sustainability.

Initial supporters include destinations, associations and corporate planners including: Greater Palm Springs Convention and Visitors BureauSITE Association (Society for Incentive Travel Excellence), VMWare and Switzerland Convention & Incentive Bureau.

This is what VMware Global Meetings, Events & Travel group had to say about their reasons for supporting Positive Impact in our campaign for events during the UN International Year of Sustainable Tourism for Development: 

"Innovation is in the VMware DNA. It fuels us to be bolder and think more creatively about everything from the digital transformations we enable, to the impact our technologies and actions have on the world.  Our sustainability mission is to leave ahead a better future – to put back more into the environment, society and global economy then we take – and to inspire our employees, customers and partners to do the same. To us, the seemingly impossible is possible. And we work to prove it every day.  Our Definition: 
Leave Ahead- To leave something in a better condition that it was found; pay it forward; to put back more than you take"

For more information about the actions you can take to support our campaign, please see the link below to access our communications toolkit: